TIPZ & TRICKZ 4:
STAND OUT FROM THE CROWD
- Using video for recruitment

Recruitment is becoming a fairly regular conversation that I am having with clients over the last few months. They are not able to get qualified staff for the roles, it’s hard to stand out from the crowd or compete with other businesses in their industry who are also looking for talent and with the current climate there is a shortage of people wanting to work in certain industries.

Some of the pain points that have clearly shone through in these conversations are:

• They are unable to find enough candidates (not enough choices)

• Interviewing takes up a lot of time and scheduling is an issue

• Due to their slow recruitment process, candidates receive a counteroffer

• They keep missing out on the good talent
  
  

First of all, there are a few different ways that video can cut through the crowd noise. It is often said that “a picture is worth a thousand words” and in this case that saying is true.

Video can inform prospective candidates about your company, its ethos, its culture and its people in a relatively short time frame. Roughly 90 seconds to 2 mins. With a well-created script, a professional voice over artist, and a talented film crew, your video can quickly illuminate and highlight your business features and benefits and help ease your elimination process.

See, a video is a snapshot of your business and is almost like a movie trailer. If you capture your audience with emotion (visually) and touch on what defines your business and what is unique about what you do, candidates will quickly know if your business is the right fit and a place they want to work. What you gain from this is strong candidates who align with your culture and values plus it whittles out the candidates who are not serious about the role.

Videos can also help you gain time back during the recruitment process. As the applicant applies for the role you can add as part of the prerequisite that the candidate is to watch the video and do a written response or even make their video introduction to go with their resume. You will definitely know they are keen if they do.

You and your business will gain some much time back.

Being on top of your recruitment process isn’t easy but a quick “thank you for applying” video sent back to the candidate with a general time frame of when you will be making a decision and some details will put their mind at ease and it also shows that you and your business value their time.

Also, something to consider when looking at making videos for recruitment is “what do your staff think about the business” and “would they be willing to talk about it on camera”. Your biggest advocates are the people who work in your business every day, so if you want candidates to connect with your business on a personal level, getting your staff to talk about it can really add another level to your recruitment of new
 talent.

For more information on how I can help you make quality low-cost recruitment videos
Email me at hello@yestodaymedia.com.au or call 0403 899 697