TIPZ & TRICKZ 10
Why use a Professional Voice-Over Artist?

Lately, I have been talking about how to make and record your video content yourself.
But I understand that there are times when you need guidance, a starting point or someone to do it all for you. There is a lot to be said about professional videos with a producer who designs the look and feel of the video and runs the shoot plus camera operators who create the style and elegant footage on the day and they have been trained in the art of visual storytelling. They make it look easy.

Just like the film crew, professional voice-over artists are trained to be clear and concise with
their inflections, saying names correctly, add emotion and in most cases are also  trained actors.

What this means…

You can write a script and there are no umm’s and ahh’s, they read the script and there are no
deviations, you know exactly what they are going to say and they can be directed to have more energy,
be informative, be less authoritative, sad, angry, happy etc. You can add in phews, deep breathes,
pauses…. the sky's the limit. Oh and added bonus sound effects.


What a professional voice-over can do for your videos?

From a brand perspective:
               It shows that you are professional 
                You know your stuff  
                Understand the core of your business and what you are trying to sell

From a storytelling perspective:
               A voice-over is easy to edit and film content to match as it is planned out 
                As it is scripted everything you want to say… is in the video 
                No long-winded responses that you might get from an interview
                You have more control over the tone and feel of the video

From a business perspective:
               Gain more time back for the person who would normally do the voice-overs or videos
                A professional editor will craft the story for you in half the time it would take you
                Professional voice-overs can be cost-effective
                Looks great on the homepage of your website and helps your return on investment (ROI)
                A minimal amount of outlay for great visual result

I often recommend professional voice-overs. They are easy to follow, there is no mixed messaging, customers know what they are purchasing and best of all… you don't have to do the voice-over yourself!

Yes Today Media - Quick Tips:

Using a voice-over artist is a great way to add energy and interest to dry and factual content.
It helps to lift people’s engagement and buy-in on the product that you are selling.

If you would like to know more about how Yes Today Media
can make your video more professional using a voice-over artist call
or send us an email.

Posted 13 December 2023

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