The definition of video content has changed over the last few years. The traditional idea and landscape
for the video format was only being used in broadcast, TV commercials and film then as it evolved it was more widely used by large businesses and corporate industries.

Now, technology has changed and advanced so much that video production services and the development of devices have made making your own videos and content more accessible and
affordable.

Video content is now defined as any content format that features or includes video. Common forms
of video content include live-action videos, interviews, promotional, animation, customer
testimonials, vlogs, animated GIFs or infographics, reels, recorded presentations and webinars.

Videos have become fundamental in how we see the world. In our home life - we make video
recordings on our phones for fun, in our work life - we use videos for presentations or use links to
video examples and we show clips to our friends that we have seen on Facebook.

                            So if video is ingrained in our lives… why not use video in our businesses?

Video is versatile and engaging; it gives us a real-life picture of what is going on with our customers;
it’s also easy to share across multiple platforms. Customers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge Return On Investment (ROI) through many different platforms and channels.

Video is also very accessible to anyone with internet access, both to watch and to produce. While
there is certainly a trend towards higher quality video on a professional level, anyone can make
a video.

Over the last few years, Instagram has shifted from being solely an image-based content platform
to incorporating video-like reels and stories, so they see the value of video and have pivoted and
shifted their business accordingly.  If a large company like Instagram can change the way they use
and view video content …why can’t we.

Here are some examples of different types of videos that can help with engagement:

 Promotional
  Interviews
  Company Overview
  Educational 
  Product reviews and demo videos 
  Character Animation 
  Explainers
  Infographic - Facts and figures
  Product reviews and demo videos 
  Live video - reels and stories