TIPZ & TRICKZ 2:
Why Video Is Important?
In the last 10 years, we have seen a shift from a stock standard / formulated corporate video to detailed narratives with intricate storylines and a demand for creating high-end, high-budget video content for social media platforms.
So what does this mean for a small business or not-for-profit?
In order to answer that, we need to first know the “why videos are important”
In an instant, your business can be seen by thousands of people with a click of a button, a swipe
or pop up.
In a recent survey done by wyzowl - People watch an average of 19 hours of online video content per week. 96% have watched an explainer video to learn about a product or service and 88% have bought that product or service after watching a video.
This is why making videos that are clear and concise are essential to capture your audience. Not only does it send a message about your brand but also shows that you take pride in what you do, how you do it and most of all you love what you do.
Video is a great way to get your message across in a short amount of time and can also be crafted and targeted to your needs. Once you understand why your business needs a video then the next step is to understand the stages of video production.
There are 3 main stages:
- Pre-Production: The concept, key message and scripting
- Production: Filming components
- Post-Production: Editing, drafts, completion
Having a basic understanding of the process helps when you are working out timelines for campaigns and also knowing that it takes a little bit of time to create a good video makes all the difference.
Embracing a new approach to traditional marketing and allocating the budget for making video content will help ensure that you keep up-to-date with current trends but also secures longevity of your business or not-for-profit.
Keep this in mind - customers are more likely to share video content with their friends and family than other types of content.
Reference: www.wyzowl.com/video-marketing-statistics/